BHADERWAH: The two-day Lavender Fest-2024 today commenced at the Bhaderwah Campus, University of Jammu in District Doda.
Organized under the theme “Lavender Blooms, Business Blooms: Where Aroma Meets Ambition,” the festival celebrates the vibrant lavender cultivation in the region.
The event was inaugurated by Dhananter Singh Kotwal, Chairman District Development Council Doda, with the traditional lighting of the lamp.
Deputy Commissioner Doda, Harvinder Singh, Managing Director JKTPO Khalid Jahangir and Rector Bhaderwah Campus, J.P Singh Jarul were also present, emphasizing the significance of lavender cultivation to the local economy and the community.
The festival, organized by Kulraj Singh, Joint Director Handloom, Jammu, and Incharge GM, JKTPO, showcased a variety of stalls from different departments, including NRLM, displaying their achievements.
In his address, Khalid Jahangir highlighted the goal of hosting a world conference on lavender and noted Bhaderwah’s prominence in the country and the world for its “purple revolution.” He also mentioned the organic certification of local products such as walnut, selie honey, and saffron.
Deputy Commissioner lauded the hard work of progressive lavender farmers like Touqeer Bhagwan and Bharat Bhushan and emphasized promoting local indigenous species and connecting buyers with sellers.
On the occasion, the stalls from various departments and self-help groups were inspected by the dignitaries.
The event was also attended by Additional Deputy Commissioner Bhaderwah Sunil Kumar, CEO BDA Bal Krishan, district officers, self-help group members, progressive farmers, students, and the public.