The brand at the Secure 4.0 held in Srinagar, unveiled the new ‘ACE Pro Green’ solar powered CCTV camera and spoke about their latest innovations across various verticals in security
SRINAGAR: Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, today held their event Secure 4.0 in Srinagar today, unveiling the iconic brand’s latest innovations in the security segment.
The brand has been committed towards continuously innovating and delivering effective solutions to meet the security needs of all their consumers. The brand has invested INR 5 Crores in R&D in institutional security and currently has a strong hold over industries like the banking, jewellery and hospitality sectors. Identifying Kashmir as a core market for home and institutional security, the brand has decided to focus in the coming years by strengthening their dealer network.
Pushkar Gokhale, Business Head, Godrej Security Solutions, spoke at the event about the brand’s plans in investing in more innovations in the coming years, he said, “Over the last few years, we have witnessed a tremendous growth in the security needs across industries. As technology continuously evolves, we find it important to constantly innovate and offer holistic security solutions, not just for the end consumer at home, but for various private and public sector industries. Jammu & Kashmir has been one of our strongest emerging markets for institutional security with equal focus from both public sector undertakings (PSU’s) and private sector, witnessing positive GDP growth in the recent years.”
“In order to reach-out to new segments of the market, our focus is to build a robust network of channel partners and ASPs across the state. We are confident that this innovative offering will aid the brand to successfully spearhead and play a significant role in growth across Jammu &Kashmir’s fast-growing industries.”
Understanding the need of the consumers and the market is a key consideration when it comes to innovating for solutions for the brand. One such example is the product unveiled at the Srinagar Secure 4.0 event, i.e. the ‘Ace Pro Green’ a solar powered CCTV camera.
“Over the last few years, we have witnessed the growth and demand for CCTV camera range in Jammu and Kashmir and we are expanding our CCTV product offerings in the security segment. Electricity and Data connectivity are key to modern day surveillance which requires quick deployment and remote connectivity for over the air live feed monitoring. Traditional methods of providing electricity and data connectivity would not help achieve objective of quick deployment of surveillance. Working on these pain areas, GSS is pleased to introduce ACE PRO Green CCTV camera, which uses Solar power and 4G connectivity and is effective for quick, stable and widespread surveillance in remote and difficult terrains”. said Gokhale
This new innovation will be positioned on the race tracks of Jammu & Kashmir’s first autocross event, that is soon to be held in Srinagar by the J&K Motorsports Federation.
Earlier, as a part of the Secure 4.0 initiative, the iconic brand has also launched innovations like the ‘Smart Fog’, which is one of a kind and first ever concept to be introduced in Indian market. This revolutionary product adds extra layer of protection to the overall security ecosystem of banks and jewellers. It utilizes advanced technology to detect unauthorized attempts to open any vault. Another innovation introduced was the ‘AccuGold’, which is equipped to determine gold purity with the highest accuracy without damaging the ornament.
Both these innovations are designed to take the brand’s physical security range of products to the next level establishing them as leaders in the space of institutional security. With the growing presence of regional rural banks, private banks targeting more markets, rise of the jewellery sector and more, Godrej Security Solutions is keen to not just leave their mark, but transform these institutions and their respective sectors with technology and innovation.
Secure 4.0 is a continuation of the initiative by Godrej Security Solutions to spread awareness around the change in type of threats and making users conscious about upgrading to the best security measures. The previous edition in 2021, the Secure Spaces Banking Conclave bought together banking industry stalwarts to discuss how the banking industry needs to transform their institutional security.