ANANTNAG: Jammu and Kashmir Trade Promotion Organisation (JKTPO) in collaboration with the District Administration today held an awareness session on onboarding local products onto the Government e-Marketplace (GeM), with focus on products under the District as Export Hub (DEH) and One District One Product (ODOP) initiatives.
On the occasion, Trout Fish rearing, a DEH product from Anantnag with high export potential, was highlighted. District officials emphasized the administration’s commitment to promoting Trout Fish and other DEH products like Red Chillies Honey, Mushk Budji, and cricket bats.
Over 200 participants, including artisans, exporters, and government officials, attended the drive. Experts provided detailed guidance on GeM onboarding and its benefits.
JKTPO continues to support J&K entrepreneurs through various initiatives, including trade fair participation, e-commerce onboarding, and export awareness programs.