NEW DELHI: Amazon India announced that Prime Day 2024 was the biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. Not just that, the 8th Prime Day witnessed the highest number of Prime members who ever shopped during any Prime Day. 24% more Prime members in India shopped vs Prime Day 2023, making it the highest ever Prime member engagement during the event.
Prime Day 2024 also witnessed the highest ever Prime membership signups in the two and half weeks leading up to Prime Day.
Akshay Sahi, Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets said, “We would like to thank our sellers, brands and bank partners for helping us deliver the biggest ever Prime Day in India. Prime members purchased more items than any previous Prime Day shopping event, and we recorded the highest number of same day deliveries. We love helping our customers save big, and Prime Day is the ultimate celebration of value, fast deliveries, great deals, new launches and blockbuster entertainment that the Prime membership provides.”
Prime members shopped from thousands of new products launched by over 450+ top Indian & global brands such as Intel, Samsung, OnePlus, Honor, iQOO, Bajaj, Agaro, Ecovacs, Crompton, Sony, Mokobara, ITC, Fossil, Puma, Motorola, and Boat to name a few and 3,200+ new product launches from small and medium Indian businesses like Behoma, Dream of Glory, Orika Spices and others. Prime members from across India shopped for cross category products like shoes, clothes, smart phones, top load washing machines, pet foods, groceries, etc. Interestingly, 2 out of 3 Prime members shopped from non-metro cities.
This Prime Day interesting customer trends and consumption patterns emerged across categories. Over 70% of the demand for Smartphones came from Tier 2 & 3 cities, Apple iPads saw 23x growth in sales and Samsung Galaxy Tabs saw a surge of 17x in sales vs previous Prime Day. Home Entertainment witnessed 26% growth in sales vs last Prime Day as members enjoyed shopping from brands such as Sony, Samsung, Xiaomi, TCL & LG. In Amazon Fresh, Muesli, Eggs, Seeds & Dry Fruits emerged as the top breakfast choices for India with a 1.6x growth YoY vs last Prime Day. Customers couldn’t get enough of Beauty offers on Prime Day deals, with makeup and skincare brands spiking upto 3X YoY, led by brands like Sugar Cosmetics, Lakme and Maybelline. Quirky colors, multi-functional travel luggage bags saw a 10X growth from D2C brands and across like Mokobara, Nasher Miles, Safari and American Tourister etc. Laptops, headphones, speakers and computer accessories saw up to 20% growth in sales compared to Prime Day 2023.New launches in smartphones witnessed great traction among customers with iQOO Z9 Lite 5G, Samsung Galaxy M35 5G and OnePlus Nord CE4 Lite 5G emerging as top selling new launches.
Prime Day 2024 was a resounding success for small and medium businesses (SMBs) across India. The number of SMBs receiving a sale during Prime Day 2024 reached an all-time high across all editions, with over 30% increase compared to last year. More than 65% of SMBs receiving a sale during Prime Day 2024 were from tier 2-3 cities and beyond. small and medium businesses, including women entrepreneurs, weavers, and artisans, sold over 1,600 units per minute during the event.