SAN SALVADOR: A funeral home in El Salvador has taken Barbie mania to an extreme, offering pink coffins with Barbie linings.
It’s all designed so you can be a Barbie fan till the day you die – and even after that.
The pink metal coffins are on sale at the Alpha and Omega Funeral Home in the city of Ahuachapán, near the border with Guatemala.
Owner Isaac Villegas said on Friday that he had already offered the option of pink coffins before the July premiere of the Barbie movie. But the craze that swept Latin America convinced him to decorate the cloth linings of the coffins with pictures of the doll. The coffins are also decorated with little white stars.
“I said, we have to jump on this trend,” Villegas said of the coffins, noting “it has been a success”. He said the funeral home has already launched a promotional campaign around the Barbie boxes, and has sold 10 of them. Though that doesn’t mean 10 people have actually been buried in them – many people in El Salvador buy a pre-paid package for future burial.
Villegas said that until a year ago, families had preferred traditional coffins in colours like brown, black, white or grey. But a year ago, he sold his first pink coffin to family who wanted their very happy relative buried in a happier-coloured coffin.
Now he has no plans to turn back, though he still offers darker colours.
“We are going to have more pink coffins, because people are asking for it,” he said.
Latin America jumped on Barbie mania with pink-coloured tacos and pastries, commercial planes bearing the Barbie logo, political ads, and even Barbie-themed protests.
The famous doll’s theme has also taken a macabre tone.